Guys, I had a stroke of wine-related genius this afternoon. People love wine, right? And what goes well with wine? FOOD. People love to drink wine and eat food at the same time. And this wine store that I’m looking after has a world-class kitchen. It even has one of those stoves called “WOLF STOVE” that looks like it could cook a moose in about ten minutes.

So what’s my genius idea? I decided to bake some bread. When the evening rush starts, people will walk into the store and say, “Oh my God, what smells so good? Is that fresh bread?” and I’ll be like, “It is, and would you look to buy about fifty bottles of wine to go with it?”

I’ll let you know how my experiment in sales psychology turns out . . .