Of all the things I’ve learned while working at the wine shop these last few days, one of the most surprising is this:
You can’t tell how expensive or fancy a wine is by looking at its label.
Some of the best wines have the clunkiest, most dumbest-looking labels. Seriously, dudes: Quark XPress 3.0 much?
On the other hand, sometimes I’ll see a label that looks totally gorgeous and say, “No way could I afford this wine — look at that scripty, fancy font and the picture of the French field on it!” and then — BOOM — the wine costs, like, $9.99. AND YES, I AM TALKING ABOUT MERLOT.
I guess a wine bottle’s label is like a book’s cover: You can’t judge a book by it.